#TimeToBeKind 2026 - Social Assets

First launched in 2019, ACE Hub Wales’ flagship campaign — #TimeToBeKind — set out to promote kindness and build an “ACE aware Wales” by encouraging understanding and compassion toward people affected by Adverse Childhood Experiences (ACE).

Several years on, ACE Hub Wales is now co-leading work to become a trauma-informed nation with people and organisations across Wales. To help achieve the aim of a trauma-informed Wales, this phase of the campaign builds on the success of previous years by creating an emotionally charged TV advert that encourages a kinder, more compassionate society, so that everyone feels supported to thrive.

16 February 2026

Video

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